Every business, large or small, has its own logo. A logo is a simple representative graphic that speaks for the business. It is one of the most influential ways to draw new and potential customers. This is especially true with restaurants. Good logos can make great first impressions. Without stepping into your restaurant or glancing at menu, your logo has already given people the basic information about the restaurant. Better restaurant logos can generate larger customer flow, thus many restaurants are trying hard to get a really nice logo before they start the catering business.
Here comes a list of 30 splendid restaurant logos from different cultures. Many of them would bring an exotic feeling to you. After reading the article, you may get a better idea of how restaurant logos work around the world as well as some inspiration for your own restaurant logo design.
2. Sprout Café
3. Restoran Portal
4. HwaRang Korean Restaurant
5. The Four Seasons
6. Simply Thai
8. Peacock Gardens Restaurant
9. Anmol Restaurant
10. Almaharah Sea Food Restaurant
12. Zebras African Steakhouse
13. The Greek Restaurant & Wine Bar
14. The Taste of México
16. Cuckoo’s Nest Restaurante
17. Imroz Restaurant & Bar
18. Kamal Mahal Indian Restaurant
20. Hana Korean Restaurant
21. Palm Restaurant
22. Nirvana Indian Restaurant
24. Taste of Atlanta
25. Oceano Stella
26. Trojan Horse Greek Taverna & Grill
27. Exotic Sushi
28. Rodizio Brazilian Steakhouse
29. Lasan Restaurant
30. Noodle Station
As always, the choice of color is an extremely important part in logo design. The use of tepid and vivid colors in restaurant logos attracts the attention of customers. As you might find in the logos above that a large percentage of them adopt the color red and yellow since the psychology of logo design says that red and yellow induce hunger. It is pertinent to use them both. Color green is also applied in many logos. We all know that green is the color of nature, which is related with freshness and cleanliness. Thus it is a good pick in restaurant logo deisgns.
It is essential to choose the correct fonts for your restaurant logo. Remember the golden rule that a professional logo never adopts more than two fonts. And make sure the text comes in certain fonts can easily be understood by the customers. No one will go inside the restaurant if he or she doesn’t even know it is a restaurant.
As people are always curious to try foreign food and enjoy exotic feelings, restaurant logo may also use its original language to create such an exotic atmosphere, for example, an Indian restaurant in US, they may write Sanskrit on their logo, the point is, only a few can read Sanskrit there, so they come up with a great idea, they blend Sanskrit and English letters to create a new font, that is to say, make English letters look like Sanskrit. Then everyone is able to read and the original flavor is kept. For others, they write the text in two languages, one is their own language and the other is the commonly used language—English.
In order to create an even better exotic atmosphere, exotic flavor images are used besides original language, because the first thing to be noticed on a logo is the image. During the process of restaurant logo designs, many restaurants operating in foreign countries will include the most distinguished element of their own culture. Just a glance at the logo, customers will be able to tell which part of the world the restaurant is from. For some restaurants, they will choose images that can relate to their specialty, for instance, sea food restaurant adopts fish or other similar image in their logos.