When it comes to online business, conversion is the key. To achieve this goal, many companies usually focus much on the design of home page as well as other landing pages, trying to draw visitors’ attention on the conversion area. Here in this article, we are going to discuss the landing page designs.
What is a Landing Page?
Nowadays, the Internet is a land of opportunities. With the fierce competition of online business, being able to get online presence and reach millions of potential buyers is becoming very essential. That’s where a landing page makes difference.
A landing page could be a web page that asks users to perform a specific action, or it is regarded as the first page viewed by visitors who are clicking on a link or an advertisement. As a powerful online marketing tool, landing pages are widely used to launch products, persuade visitors to give their email address, offer special discounts and much more.
5 Tips to Design Landing Pages that Works
Now that we all have learned the importance of lading page design, but how we can design landing pages that work effectively? Here are some tricks that can lead to a better landing page design.
1. Motivate visitors emotionally with a happy smile
There are multiple ways to catch the attention of your website visitors, and using images or photography is a useful visual technique. According to many designers’ experience, images often express more than words. When choosing images for your landing page design, you may try a human face with a happy smile to show visitors you’re a passionate real person. Such delightful design also helps you leave a positive impact on visitor’s first impression of trustworthiness.
2. Generate positive feelings with the right colors
Color is one of the suggestive directional cues to energize your potential customers. It has a very strong effect on users to create an emotional response. For example, orange is known to evoke warm, friendly and inviting feelings and is a good choice for the color of Call to Action buttons. Therefore, when designing a lading page, a basic understanding of color theory counts much. Another important element is the contrasting effect of color. You may use contrasting colors for your primary conversion target to make it stand out from the surroundings.
3. Guide visitors’ eyes with attractive Call to Action
To grab visitors’ attention and boost your conversion rates, a well-designed Call to Action is indispensable. An attractive call to action directs the potential customer to the information you want them to see. And it asks and compels users to take a specific action. As what I wrote in one of my articles – Tricks for an Effective Website Call to Action, you need to make sure that your call to action is above the fold and outstanding.
4. Create eye flow with pointing arrows
Engaging visitors with eye flow or visual movement will make your important web content highlighted. To create eye movement, arrow works well. This directional pointer defines a path for the visitor to follow and forces them to ignore everything else and pay attention to the desired vital element in your landing page. Like the example of Let’s Do This, the designer uses arrows to guide your eyes to the Call to Action “Donate” button.
5. Persuade potential customers with killer headline
Every compelling story begins with a power headline, which emphasizes the message of your web page. A headline aims to letting visitors know that they’re in the right place and convincing them to stick around on the website. It offers a big opportunity for improvements in conversion rate. Thus you should design a catchy headline by choosing eye- catchy typography and keeping it short and direct. What’s more, don’t forget to place you headline at the top of the landing page.
Find 20 More Landing Page Design Examples
The landing page is quite important for business promotion through website. By following the above simple tips, you might be on your way to creating effective landing pages. However, to design a landing page that works not only requires some tricks, but also need some inspiration. That’s why I compiled the following 20 examples of landing pages to inspire you. Some of them are also home pages dedicated to lead visitors towards the specific action. Hope these lading page designs are worthy of your time and attention. Enjoy browsing.
3. Shall I buy?
6. Tea round app
9. Weather wise app
10. Blab Cake
11. Square Up
12. Trip Lingo
13. Mojo Themes
15. Course Park
18. Virgin America
19. Square space
20. Website Builder
An effective landing page is critical to growing an online business. Like the examples I mentioned above, landing page could be designed to engage visitors to purchase a product, create an account, sign up for a free trial, or anything else. If you have any other design tips to improve landing page conversion or some practical examples that I missed in this post, please share it with us in the comments.