There is a joke, that is, no matter you are defusing a bomb, or designing a website, if you choose a wrong color, you will die. It sounds greatly exaggerated, but you should notice that choose a proper website color never be a simple thing. You must pay attention on uniformity, usability, and even aesthetics. In addition, you shouldn’t ignore the basic of the websites, which are supposed to grab attention immediately and entice visitors to keep clicking and scrolling. According to color psychology, different colors and color arrangements have effects on peoples’ motion and action, for example, red makes you excited; green helps you relaxed; purple displays luxury. All these intriguing and memorable colors have been used in website design. However, here I want to present some creative black and white websites.
Whenever think about white, I always associate with pure, perfect, and bright. White always used as background, because it can set off all other colors. In opposite, black gives me feelings of dark, power, and elegant. When white and black meet together, the website will full of simplicity and attractiveness. Black and white website layouts are especially elegant, efficient and effective for creating expansive typographic layouts that create a huge impact when partnered with the freshness and mystery these two simple colors bring to the design. I have compiled a list of some exceptional and attractive black and white websites
Pure white background here together with extremely awesome graphics is effective in grabbing attention. This website is my favorite, not only because the white-and-black color, but the flash when the website loads. The leaves will move as your mouse. And the harmonious music will calm me down. After all content loaded, you can explore further through the well-organized navigation.
The design is entirely black and white and quite eye-catching even without the lack of color. The digital symbols in the corners and simple black text off-center draw attention easily. The straightforward description reveals the aim of the website. And if you scroll down, you will find more creative things.
3. Toopix Creative
The interactive elements with black and white color are creative. You can click the elements to explore more about this website. Just like knock over the ink. The whole layout is out of convention, but will impress visitors deeply. Maybe you will think that it is not easy to find the navigation and don’t know how to explore further. Don’t worry about that. The genius has an unique way to avoid this problem. Put your mouse on “About us”, “Contact”, the words will vibrate to remind you.
4. DBA Co.
A very elegant design with single color and simple element, but the black title is striking. It not only appeals to your eyes but also gives you a clean hint of the website theme.
A really successful simple but appealing black and white website, it is precision and neatness. The striking head is extremely clear on black background. The left part is static when you click to the next page. Therefore, all pages of this website are coherent.
6. Black Estate
In this web design the main color that was used is black. Clear and bold white typography is used against the black background which stands out brilliantly. The simple and traditional navigation at left are clear in white color. The bottle at right merges into the background. Because of the simple layout, the colorful pictures and the company description in the center attract me most.
The white background makes the black dog vivid. Proper white texts remind you to find more info about the web. Though the layout is simple, but visitors can have a good user experience. However, I don’t know if it is the problem of my browser, the whole website seems too narrow. Anyway, I really appreciate the black and white design.
8. Ad Kiivi
Special black logo design is displayed on white background. It is striking and clean. The two-column-design makes the website easy to explore. The combination of effective layout and classic color make the website successful.
Each of the examples above proves that a black and white website can be just as memorable and attention-grabbing as their colorful counterparts. But you should have to be smart in your black and white design. If you use it bad, your website will be boring.