As a little girl many years ago, one of my happiest moments was when I received the postcard my uncle sent to me. I love the beautiful landscapes of different places on such small cards. With time going on, the postcard has taken a diverse change both in form and function. It becomes pretty versatile with a variety of shapes, sizes, colors, textures, texts and designs. Despite being created for brief correspondences like making birthday invitations, weddings, etc, the postcard also has a great popularity in advertising, marketing, business communication and etc.
Postcard is one of the common tools for businesses to reach out to people. The relatively low price coupled with convenience makes it an effective investment for any business.
4 Postcard Design Tips You Don’t Want To Miss
If you choose the postcard marketing to make your business stand out from the tight competition, the good preparation is very necessary. You need to create impressive and catchy designs, print postcards in high quality, and have them sent to your clients.
However, to rouse your postcard campaign’s recipients to action is not easy. Your postcard design should be bursting with creativity to grab their attention. Here are 4 simple tips that may help you out.
1. Use eye-catching imagery
People like to look at beautiful things. It is very helpful to use relevant and striking images to set the tone and turn heads with only a glance. But remember not to use copyrighted images without permission and make sure your image designs are tailored towards your target audience.
2. Choose the right colors
Different colors lead to different emotional responses. For example, the warm colors range from yellow to red are vibrant and the cool colors range from green to violet appeal more to logic and intellect. You can choose any color you like to make your postcard look more appealing.
3. Keep the content clear
Whatever images or colors you design, just remember not to upstage your content. You should be careful to make the graphics work with the copy or the marketing message properly. The content must be short and sweet with appropriate typefaces, colors, patterns and manipulations. Or you may leave all the graphics on the face of the postcard and print the marketing copy on the back part.
4. Print with quality
The quality of the finished postcard can directly influence the impression on receivers. After creating a fabulous postcard design, you need to choose the right kind of paper to print postcards. Just keep in mind that the paper used and the printing itself can make a big difference.
26 Creative and Beautiful Examples for Inspiration
Below in this post, you will find 26 attractive postcard designs to inspire you to boost the visibility of your business. Although not all of them are designed originally for business marketing, I am sure you will find this showcase helpful. Enjoy!
1. Final Product Postcard
2. Postcard of Dresses Print Collateral
3. Restore Postcard
4. ToDryFor Postcards
5. KOKTEBEL Wine Postcard
6. Postcard on deviantART
7. Vector girl
8. KUBOTA Commemorative Postcard Set
9. Healthy Postcard
10. Wedding Postcard Design
11. Fresh Postcard
12. Invitation Postcard
13. Get a Life!
14. NEW YORK YANKEES
15. Postcard design
16. Open Day Postcard
17. Mid-Century Bird Menagerie
18. Short Run Postcards
19. Fuse Magazine Postcard
20. Best Postcard
21. FONTS FOR FREE
22. 3D Popup postcards
23. Anfisa and Animals – set of postcards
24. Promotional Postcard
25. ZCG Postcard
26. Postcard Mr. Investor
It’s Your Turn
The above postcard designs are created with effective typography, catchy illustrations and creative layout. I hope this roundup has inspired you to star your own unique postcard design. If there are other designs that you want to share with us, feel free to drop us a line in the comment!