Think about the coming soon page in the early years; a big icon of Men at Work or Under Construction was hung on the dull blank page. Now, the Coming Soon page is a beautiful scenery in web.
However, the role of coming soon page is far more than a pretty face. It helps introducing your site in advance, warming up product and service, encouraging subscription, keeping social networks active and getting valuable traffic.
Following Aspects into Consideration
Except for visual design, there are other elements to consider:
- Site logo and title
- Sign-up form for subscription
- Social network profiles
- Contact information
The first four are the must have aspects for coming soon page.
- Dynamic information (e.g. tweets or news about product)
- A countdown clock
It seems a template without countdown clock is no longer a coming soon page template. But personally speaking, the over use of countdown clock could leads to a minor issue taking precedence over a major one.
- Interaction with visitors
Make a simple but funny game to increase average time on page. If visitors like the interaction you provide, they may help you to share the coming soon page.
- Responsive design
In an era of smart mobile devices, why not keep up with the date and make your coming soon page responsive?
The Things You Can Do
With these elements, you can design coming soon page according to your site purpose and features.
You can tell the world about your upcoming site, product features, the business you are going to provide and what visitors can expect. Compared with other types, these coming soon pages have more intriguing words and images so as to make visitors left their contact info naturally.
Coming soon page in this type uses relatively more text and images to make visitors keeping with them. They try to convince visitors it’s worth of joining their mailing list or follow social network profile so that they could receive the latest news of coming soon page.
You can also emphasize on subscription. In this type, the sign-up form should be eye-catching with a call-to-action CTA button. Make sure you are not too talkative. Simple and clear content will encourage visitors to leave their email addresses.
It is a typical subscription coming soon page. The page is simple, direct and convincing. It’s as simple as yes-or-no question. If you like the delicious food of this site, you subscribe; if you don’t, just close the page. So all the emails collected by this page are loyal visitors.
Social network is hot. Put on your social network profiles such as Facebook, Twitter, Google+ and whatever. It’s a good opportunity to increase your social influence by adding followers and fans. Of course, you should be an active guy at first.
Social network intention is obvious in this page. Different social network icons connected by arrows form a map, which says don’t worry, you gonna find us wherever you are. It indicates they are active in Twitter or Facebook. Users are always willing to interact with active guys on social networks.
There is something I want to add. You should also take SEO into consideration. It is important to save Page Rank for your coming soon page.
Previously, the tedious coming soon page has nothing inside except “under construction” notice; so it is not search engine friendly at all. Now, the page has content such as introduction, sign-up form and interaction.
So some pages are even 2 in Page Rank, which is really beneficial for official publish. More importantly, you could hold an A/B test if you have enough time.
There are also other principles to promote the quality of coming soon page such as make page interesting and curious, simple and clear subject and etc (I could even write a new article for this topic).
Alright, that’s enough talk. Let’s see some awesome examples for your inspiration:
This is what I mean “don’t be too talkative”. If I see a coming soon page with endless words, I would think “Hey, dude, you are coming slow”.
Although I can’t speak French, I know he is doing something about web design, 3D design and printing; and I can contact him via email and telephone.
Another nice example in this type. Use informative but nontalkative words to tell who they are, what they do and how to contact.
It’s a little bit more, but still acceptable.
Simple and clear content will encourage visitors to leave their email addresses.
Although a little conventional trick, it’s a good way of call to action. Plus, font is creative in design, which covers the uncreative words.
Big icon is a direct and effective way to make people follow your social networks.
This site tells what you can do in their social networks.
Well, that’s what I want to say about coming soon page. Just remember, a well begun is half down. What’s your opinion? See you in comment.
You may also like to see coming soon page templates.