Character is the carrier of all cultures. Each culture has its own written characters that distinguish itself from the others. Chinese characters, the pictograph characters with the longest history, have been carrying aesthetic perception and historical responsibility ever since they are created. Chinese calligraphy is a unique and outstanding form of art of the Chinese culture.
Appropriate usage of calligraphy can help to better express emotions and evoke viewers’ sympathetic response. Chinese calligraphy has become a very important element in modern print advertisement design. Today, we will take a look at traditional Chinese calligraphy used in film posters. Hope you will enjoy them.
1. Forever Enthralled
2. House of Flying Daggers
3. The Founding of a Republic
4. The Lost Bladesman
6. The Road Home
8. The Message
9. The Flowers of War
10. New Dragon Inn
11. Crouching Tiger Hidden Dragon
12. The Legend of Zu
13. The Banquet
14. Snow Flower and the Secret Fan
16. A Battle of Wits
17. Ip Man
18. The White Dragon
20. The Flying Swords of Dragon Gate
When it comes to choose an appropriate type of Chinese calligraphy during the process of print advertisement design, there are several basic rules to bear in mind as different calligraphy type can create different artistic atmosphere. In our case of film posters, these rules are as follows.
First, all elements appeared in the film poster should be harmonious with each other. The shape, color and size of the calligraphy should go with the overall tone. Choose the right style of calligraphy according to the theme of the film.
Second, the text presented in certain calligraphy style should be legible to the audience. It should be able to convey information, like the title of the film, director and starring.
Third, although we should never sacrifice readability for pure aesthetics, being aesthetically appealing is very important. Beautiful calligraphy can always attract audiences and bring them visual enjoyment.