Poster is an important part of film advertising. A good film poster of high standard is a perfect combination of various designing elements such as graphic, font, color and many others. Having its own very special artistic charm, a good film poster excels in promoting visual expression. As one of the most indispensable parts of a film poster, font surely plays a very important role.
The choice of an appropriate font for a certain film poster is vital. It is far more than just being beautiful that counts, although being aesthetically appealing is a basic rule. During the process of designing a film poster, the prior rule in choosing a font is that the text comes in the chosen font should be legible to the audience. And films of different styles may require different fonts respectively, be it serious, vivid or thrilling to show the theme of the film.
Here I will present a list of 20 gorgeous film posters with specially designed fonts from different countries.
1. Princess Diaries 2
3. Curly Sue
4. Alice in Wonderland
5. Eternal Moment
6. Namastey London
7. The Princess Bride
9. Charlie and the Chocolate Factory
10. Another Year
11. Ke Ke Xi Li
12. A Christmas Carol
13. Rab Ne Bana Di Jodi
14. The Devil Wears Prada
16. Artificial Intelligence
18. Tron: Legacy
20. Let the Bullets Fly
In film poster designing, besides the emphasis on graphic and choice of color, font is another favorite element to designers for better advertising effect. It is an important carrier of the plots and information of the film. The fonts of all posters above share a common feature, that all the text were converted into shape and on the basis of which artistic redesigning is done. Artistically designed font can achieve better qualities of situational and visual effects. Together with well-designed graphic and ingeniously-chosen color help the film poster stand out among the massive to grab people’s eyes and achieve its ultimate goal of film advertising.
Each specially selected and artistically designed font tends to express the theme of a film of certain style. Thriller and cartoon couldn’t possibly use the same font; same goes for comedy and war films. For example, the fonts of cartoon films are always designed with a lot of curves, catering to the taste of its audience of young age. Children love to see such kind of cute reshaped fonts. Letters can come in all forms with their boundless imagination. On the contrary, thrillers or horror films favor to adopt redesigned fonts with sharp edge to create an exciting yet mysterious atmosphere.
Film font designing is a designing area worthy of researching and studying. For better application of film font usage, we need to foster a good sense towards different fonts and get to know its distinguished features and situations in which it applies best.