A logo design is the symbol used to quickly communicate a brand to the target audience. As one of the crucial elements, Typography and fonts are often chosen as the foundation for logos. Such typography logos usually contain the business names, abbreviations or brands. Created impressively with an appealing appearance, typography logo design will make the brand name clear and prominent in front of its customers. In this way, it helps to grab the attention of target clients and make them memorize the business name easily.
To produce a distinctive and memorable typographic logo is not that easy. It needs a great amount of creative work and attention to every detail. For instance, you may take a good advantage of the color combinations, proper shapes or sizes of letters, and etc. Below I have compiled with 8 effective tips for an impressive typography logo.
Creative Design of Alphabets
Many designers are fond of playing with Alphabets. They know how to make the logo eye-catching with a creative twist in only one or two alphabets. Take the following logo as an example, the designer combines the letters “f” and “i” in an art of folded paper. Although very simple, this typography logo effectively conveys what the brand name is all about.
Add Small and Relative Images
In order to make the typography logo more vivid, some designers prefer to make use of a small image or a relative drawing. This type of logo is designed with the symbol and typography altogether to communicate better with the target customers. The logo of Chilly is a good example that applies this technique creatively. This logo design cleverly uses the image of its namesake – the iconic Hot Chillys to form the first letter “C”, which not only adds more appealing to the logo, but also portrays the message and the nature of the product and service all at once.
Create Special Effects
Using effects in typographic logos is another helpful technique to make them unique and attractive. However, something to keep in mind is to add effects based on the nature of the business. For example, the logo of Sweet Land is created with an interesting association of colors, shapes and spacing. For a candy store, this typography logo design looks “yummy” and “juicy”.
Make a Picture with Letters
If designers wish to create a solid impression on the clients, they have to come up with unique and creative concepts for their logo designs. To achieve this purpose, making your logo a picture of letters is a good idea. This technique can also add more appeal to the logo and help you set a distinct name and reputation from the rest. The designer of this pictorial typography logo of Black Dog just did a brilliant job. He created this logo under the concepts outside of the box with a dog face formed by the letters. This is truly a very clever integration with zero sacrifice of legibility.
Convey the Right Message
As logo is the symbol that represents the business or service, it should give the right message to the target customers. When it comes to branding, no matter how catchy your logo is, being misinterpreted by visitors will make it useless. Thus, it is very important to design the typography logo effectively. Below the logo of Modini illustrates this point very well. It is made of a pair of shoes to form the letter “M”, which conveys the services of this Italian Shoes company clearly.
Apply with Good Readability
To any design, the usability plays a significant role, and the typography logo is no exception. Designers need to pay attention to both the style as well as the readability, making sure that the logo works well even at very small sizes. Like the logo of “abc”, it flows beautifully with very catchy style, and the best is that this logo could be recognized easily.
Find More 24 Impressive Typography Logos
Typographic logo provides a lot of room for creativity. The clever use of typography and fonts will let your brand stay in the minds of the readers for a long time. To give you some inspiration and idea of how to design impressive typography logo, here I will show you 24 practical examples using creative typography for logo. Enjoy!
2. DJ Loop
9. FHOKE Logo
12. La Femme
14. Blink Chocolate
18. Artist Dilip Logo
19. Umbrella prints
22. 5 Locks
It’s Your Turn
Hope this post will give you some inspiration and help you design your own impressive typographic logo. If you have any idea or typographic logo that should be mentioned on this list, feel free to share with us in the comment. Thanks.