Fashion is everywhere in our daily life to portray a sense of beauty and style. To create a distinct and lasting first impression on the target market, a particular fashion logo is crucial for brand establishment in the fashion industry.
The logo of fashion brands is displayed on their clothes, tags, print advertisements and other materials. It must be stunning to speak the style of the product. Executed properly to stand out from all the rest, the fashion logo will help to reap huge rewards for a fashion company.
Simple Principles behind Fashion Logo Design
Fashion logo design should convey professionalism and beauty, which requires the careful use of graphic, typography and colors. To design an impressive fashion logo, you may follow some basic principles.
Creative design of the initials
Take the fashion brand of Gucci as an example. The two featured initials “G” are smartly placed into a symmetrical style, which could be easily applied onto any application. The curve, contrast as well as the spaces between the letters brings out the elegance of this classic brand.
Add stylish fashion accessories
The use of direct brand name would provide the fashion logo a strong appeal. But sometimes, a stylish fashion accessory or illustration can also help to make your fashion logo memorable at the first sight. Like the logo example below, the graphic of a diamond ring adds it with a fashionable favor.
Limited use of the color palette
Fashion logos need to be altered slightly to fit different materials. Thus, the limited use of the color palette is another key element to make fashion logos readable everywhere. To achieve this purpose, some fashion brands even use a single color logo design. Here, the designer of the Asia Fashion Week applies this principle perfectly with only two colors: the blue to show the elegant butterfly mark and the silver to demonstrate the fashion fonts.
Simplicity is the key
You may have noticed that most of the famous fashion logos are very simple to keep them in the minds of their customers. So, just remember that the simpler your fashion logo is, the higher its effectiveness is. The following is a fashion logo of FASHION Hair Stylist. It is well designed to form the letter “F” with great fluidity and simplicity.
Get Inspiration from 14 More Fashion Logos
When it comes to the fashion industry, there are many stunning fashion logos that combine a variety of shades, designs and styles to generate a captivating design. Here, you will find 14 more fashion brand logos to inspire you for your own fashion logo project. Enjoy.
The illustration of a beautiful model adds spice to this fashion logo, and the color combination also makes it look feminine.
2. Farenah Concept
Farenah Concept is an online shop for luxury fashion, design and cosmetics. The initial of “F” featured with stunning graphics is very eye-catching.
3. BushT Fashions
Red is always associated with lust, passion and beauty. As to this fashion logo, the red background and the black fonts are combined very well. The white “T” also looks very stylish.
4. Paul Smith
The handwritten trademark of Paul Smith on a multi-color stripes background just shows its value of making customers’ life colorful.
5. Brooks brothers
As the oldest men’s clothier in the United States, this fashion logo features a timeless color scheme of blue background and gold letters. The graphic of a hanging sheep actually is a symbol of British wool sellers.
6. Fashion Geek
This logo is designed for a fashion blog for unusual clothes and accessories. The elegant style of fonts and the clever connecting of the “n” and “k” is a nice touch.
The image of a shirt collar above the brand name expresses that this brand might be related to customized shirt business.
As the designer says, this logo is designed for a fashion designer site. The symbol of a cat and a pump shoe at the same time illustrates the brand name perfectly. To be frank, this logo is a great combination with intelligent thinking.
9. Flying Machine
The Flying Machine logo was designed based on the theme of the brand name. The red flying wings on the initials of the two words are a striking design in the very first look. The simple text part also makes the viewer get associated with the brand.
The concept of this logo is well executed with fabulous font choice, colors and illustrations. The image of a woman with unique hair and fancy hat is formed with three birds creatively.
11. mirror mirror
In this fashion logo design, the silhouette of a girl trying on clothes in front of the mirror reminds visitors the butterfly wings. And the reflection effect of the typography also shows the theme of the brand name.
12. Fashion Australia
Animals are usually used to create fashion logo to speak personality. The designer of this logo makes a good use of the famous animal in Australia – kangaroo with a pink bow tie to show a sense of Australia fashion.
13. Fox Tie
As the brand name shows, this logo takes a good advantage of the red tail of fox to create a fashionable tie in the middle of the letters. Stylish and impressive!
14. fashion sign
The initial letter of Fashion in this logo is very simple but unique, which fits the fashion world perfectly.
It’s Your Turn
Hope you find the above principles and fashion logos useful. Once you got some inspiration, don’t forget to write down your ideas and choose the proper logo design software to create your own stunning fashion logo. If you have any other ideas that work well with your logo design project, I would love to hear you from the comment below.