Facebook is where amazing happens; it is not only a place to make friends, but also provides lots of tools to achieve desired effects for individual or companies. Taking the best advantages of Facebook API tools, users can create beautiful and attractive Facebook presence. The most commonly used is Facebook fan page.

Facebook fan page is the place to attract people to like you. You can create different tabs in fan page to provide specific information. For each tab, you can build non fan page for strangers and fan page after he/she likes you. It gives immense opportunities to communicate with its huge database of potential customers.

So in this post, I’ll give you a showcase of excellent custom fan page tabs. These page tabs, without any exception, receive million plus likes from the community. I would click the like button so hard that Facebook’s servers would poop their pants. You can get inspired of how to use fan page to make people like you and promote your business. After the showcase, I draw up some points to make your page stand out from the crowd.

Desigual

The fan page tab for Desigual is cool. As an apparel brand, the page tab is bursting with colors and freestyle drawings, which creates an entertaining and easy mood like shopping in mall. With rich content provided on fan page, it guarantees the long stay of any visitors.

Red Bull

I’m a sport fan; Red Bull has one of my favorite fan pages. The page is full of passion and energy, it’s just like I drink a bottle of Red Bull. The page style is absolutely coordinate with the company spirit. After clicking the like button, I was impressed by the rich content like live web TV, video and games; I can also keep up with the latest news of sponsored athletes.

Sothinkmedia Official

The idea of “Enjoy Now” tab of Sothinkmedia fan page is creative. It catches your attention with color at first sight; the photo wall is warm in color which creates comfortable and harmonious family atmosphere; after you like this page, you will know each story of photo via video. I’m sure you will be impressed by the way they make these logos.

Coca Cola

Coca Cola fan page style is perfectly matched with its brand. And in addition, it is a fan-centered page that receives more than 41 million likes. You can feel one theme after viewing several pages—interaction. It encourages interaction and participation between fans and the brand. The page share fans’ stories, thoughts, letters, photos and videos to visitors making it feels like a brand family.

Lancôme Germany

Although I don’t speak Germany, Lancôme it feels like Lancôme Germany’s fan page is noble and delicate. As a cosmetic brand, it grasps the mind of women. I think every woman who loves beauty would like this page.

Sony Mobile

As a world famous camera brand, Sony Mobile’s fan page is outstanding in color combination. It catches the mind of explore; the “Xplore” page will be shown after click like. If you are a Sony fans, you can write your own review about the product or upload your images, which will be displayed on that page to the world.

Victoria’s Secret

You can’t help to like “Spotlight” tab of VS. The sexy lady catches your attention at the first sight. You’ll find what sexy feels like at here. You can connect to different social media channels of VS on this page

Porsche

I like Porsche car, and I like this page because I can design my Porsche at my will. I believe every Porsche car fans would like this interaction. You can customize model, color and rim on this page. After the design is complete, you can send your car to friends or post on your wall.

REI

The tab provides 4 scrolling pages with rich content. Cycling enthusiast can find what they want at here. Instead of introducing product directly, the page provides benefits, expert advice, videos and much other relating info which bring great help to visitors.

Honda

A nice approach to the Facebook page tab is displayed by Honda. It feels like the page is made of pieces of letter; and the handwriting font is perfectly matched with letters. And there is plenty of Honda CR-V videos to watch.

Conclusion

The above Facebook fan page tabs are the best ones among my search. I look them again and again to find out the reasons behind millions plus likes. I think the key to attract maximizing likes relies in both page content and design as well. Here are several points to make Facebook page stand out from the crowd:

1.   The page style should be coordinate with brand culture and spirit.

2.   Facebook fan page activities shouldn’t stand along. The big brands put Facebook at the center not only of their social media campaign, but also of their entire online presence.

3.   If Facebook marketing is not the center of your whole strategy, then people who visit your page should be persuaded to visit your most important part of business like company website.

4.   Facebook page should create a deep first impression that catches the eye at first sight.

5.   Instead of begging people to like you, put your energy to make your content likeable, which means something attractive, beautiful, interesting, inspiring, sad, hilarious or just simply awesome. People stay on your page not because of your begging, but the content is useful to them.

That’s all I got for you! You are welcome to share more awesome Facebook fan pages with us.

Now I will show you a collection of 20 excellent Facebook fan pages. I hope it will inspire you and give you some ideas for your own fan page design. Here goes!

1.  Desigual

The Facebook fan page of Desigual is bursting with color, freshness and style. The design is versatile and it has various types of promotional and entertaining content. It is said that the fan page was started by fans and then made official by the brand. This is clearly illustrated on the Wall feed, where user-created updates are set as default along with the company’s messages.

2. Daddy Design

Daddy Design is a web design firm specializing in various elements of social media development including web design, WordPress design and even Myspace and Facebook design. As one of the most colorful fan pages online, Daddy Design showcases their latest designs from their portfolio and lists all their social media profiles.

3. DunkinDonuts

Dunkin’ Donuts is an international doughnut and coffee retailer. On the facebook fan page of Dunkin Donuts, there is a panel for DD Facebook Fan of the Week. Dunkin Donuts chooses one fan’s photo to be their profile picture. This definitely will increase the number of fans. Dunkin Donuts page also illustrates how you can leverage the traffic from one fan page to promote another page or application on Facebook.

4. Oxfam GB

Oxfam is a global movement of people working with others to overcome poverty and suffering. This is one of the few pages that have added several important sections to their fan page instead of just linking to their main website. On facebook fan page of Oxfam GB, fans can shop and donate money to Oxfam.

5. Benefit Cosmetics

The is the Facebook fan page of Benefit Cosmetics, which is a store in New York where you can find perfume, skincare and other favorite products. Since Benefit Cosmetics provides services for women, the page is also designed in pink to attract women’s attention.

6.  Nutella

Nutella is the brand name of a chocolate spread. Its page focuses on the product. The simple design that features delicious jars of Nutella is very absorbing. And the arrow heading to the like button is quite creative.

7. Smashing Magazine

Smashing Magazine has a speech of welcome on its fan page. It provides a picture group of people as a community to grab the attention of a random Facebooker. Then it gives fan the reason to “Like” the page. Smashing Magazine also integrates discussions, useful tips and giveaways to make the fan page more appealing and engaging.

8. MysteryGuitarMan

The page of MysteryGuitarMan is straight forward to the point. It directs visitors to like the page before visiting the wall. Apart from the bald marked words, it offers an image of a man holding the like button to create uniqueness.

9. Stella & Dot

Stella & Dot is a direct seller of jewelry. Its fan page is designed with a feeling of elegant. It makes good use of the high quality content on the right part. The slogan on a parallel structure hosts exclusive competitions for their Facebook fans.

10. Coca-Cola

Coca-Cola fan page was created by two users who like Coke. What started as a fan page for fun turned out to be the largest product fan page on Facebook. Now it has exclusive downloads, photos, videos and other goodies for people who like the Coca-Cola fan page.

11. 1800 flowers

Fan page of 1800 flowers also directs to the point by giving fans exclusive offer before they liking this page. The design of a paper with turned edge and the colorful flowers are very nice.

12. Oreo

This is a fun fan page about Oreo. It showcases the latest commercials and encourages users to like the page. The recipe section lists a lot of great recipes from the main website.

13. Panda Express

What Panda Express does on its fan page is to interact with fans regularly and offers a store locator option. Their entry page directs visitors to their main website. With large number of fans, Facebook no doubt contributes a great amount of their website traffic. Thus this is a great example of how to use Facebook to push traffic to your main site.

14. Skittles

Skittles provides an endless color stream of bite-sized content. This is one of the most colorful Facebook fan pages online. Since it is a popular brand which doesn’t need an introduction, it offers links to their YouTube and Twitter profiles and their main website. Facebook fans can watch Skittles’ advertisements directly through the fan page.

15. iTunes

The fan page of iTunes has the same look and feel as iTunes itself. Its Twitter account is promoted at the top of the page. Top ten songs, apps, movies and TV shows are also provided. You can search for songs, albums, movies, apps and more directly through this area. What’s more, you will find all regional iTunes fan pages at the left hand side of the page.

16. Livescribe

Livescribe fan page is a great example of how to promote an innovative product to the masses. It effectively uses multimedia on its Facebook page. Fans can find videos, tutorials, apps and more on this page, which is good for their interaction.

17. Bodum USA

Bodum’s Facebook fan page has a highlight on its excellent use of an iFrame to embed the company’s online store and interactive catalogue. By this, Facebook users can shop for Bodum products without leaving the page.

18. Lancome Germany

This page will appeal to those fans who admire fresh and clean design. Lancome Germany’s Facebook fan page features elegant and polished images, accompanied by high-quality content.

19. Nokia

Fan page of Nokia has a brilliantly colored banner to show products and to link fans to their websites. Also fans have access to local Nokia community on its Facebook. This page also showcases the Fan Photo of the Month taken by fans with Nokia on the left side.

20. Sony Ericsson

Sony Ericsson promotions are presented via beautifully colored logo, creative designed tabs and images as well as interactive applications on its fan page. It also demonstrates the large number of fans worldwide on the striking position of the page.

I hope you have enjoyed this showcase of creative and unique Facebook fan pages of some famous companies and organizations. Analyze them and use the elements or apps they’ve integrated to make your page irresistible. If you have seen any other amazing Facebook Fan Page designs, just go ahead and share them in the comment part below.